Ariel Binns is cute, smart, outgoing and looks remarkably like first daughter Sasha Obama.
Young model Ariel Binns, right, resembles Sasha Obama.
The similarity has not gone unnoticed by the fashion industry. Harper's Bazaar magazine cast the 6-year-old Brooklyn, New York, first-grader with model Tyra Banks in a photo spread showing an African-American family in the White House.
Binns, a child model, was peering out from under a big wooden desk in an image reminiscent of John F. Kennedy's time in office.
When it comes to fashion there's nothing like a powerful brand to boost sales, especially if that brand is a dynamic first family.
"Marketers are finally waking up to it -- you know -- black is beautiful," says global branding expert David Rogers who predicts African-American models will play a more prominent role in fashion photography as a direct result of the Obamas. "It's just going to become part of the fabric of the fashion imagery of pop culture, which is a great thing," says Rogers. Watch young first daughter look-alike model »
At Wilhelmina Kids, a modeling agency in New York for kids and teens, agents say there is increased demand for first daughter look-alikes.
"It's a trend because, what little girl doesn't want to emulate the first kids?" said Marlene Wallach, president of Wilhelmina, which represents Binns.
Unlike the Bush twins or Chelsea Clinton, global branding experts say the appeal of the Obama girls is unique -- and infinitely marketable. After the first kids appeared in their J.Crew outfits on Inauguration Day, the company's Web site got so many hits, it crashed.